How to Start Your Own Phone Case Business in India

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By Admin . February 18, 2024

2Min Read

With the increasing demand of smartphones and the growing demand for accessories there is a market waiting to be explored and if you want to get into this business, you need to know all the intricacies of starting a phone case business in India. Also, with print on demand aka POD business model, phone case printing business can be an attractive business to get into.

We’ll cover everything from understanding market demand to building your brand presence and setting pricing for your phone cases. So let’s dive in and explore the world of phone case entrepreneurship!

The Rising Demand for Unique Phone Cases


The Indian market for phone cases has experienced growth thanks to the rising number of smartphone users. People are seeking accessories that reflect their style. With a population of over 1.4 billion people and a burgeoning middle class, entrepreneurs have an opportunity to tap into the mobile cover industry. To thrive in this business it is crucial to offer standout phone cases that not provide protection but showcase the users individuality and fashion sense. Developing one of a kind designs that resonate with your target audience will be key to achieving success.

Is a Phone Case Business Profitable?


When executed strategically a phone case business has the potential to be highly profitable.


The phone case industry has profit margins because the manufacturing cost of a phone case is relatively low compared to its price. For instance producing a phone case can cost 50 rupees while it can be sold in the Indian market for prices ranging from 150 to 500 rupees depending on the material and design. This results in profit margins of 70% to 85%.

Types of Phone Cases Popular in India


Start your own phone case business with a diverse range of products to attract customers.


  1. Transparent Cases – Also called clear cases, they show the original design of the phone, making them a popular choice for customers.
  2. Silicone Cases – Slim and flexible cases are great for those who want phone protection without adding much weight to their phone.
  3. Leather Cases – It is more premium market segment, with high quality leather material, it offers sophistication and style.
  4. Protective Gel Cases and Tough Material Cases – For customers who prioritize safety and durability.

Trending Phone Case Designs in India


  • Pop Art
  • Photo Cases
  • Digital Prints
  • Motivational Quotes
  • Solid Colors
  • Glitter
  • Cartoon Characters
  • Floral Prints
  • Bollywood and Hollywood Themes

Preparing to Launch Your Phone Case Business



Just like starting any other business, phone case business also requires a few basic steps like research, competition, material sourcing and an online store. Let’s dive in to see what all you need to cover before starting this business in India.

Identifying Your Target Audience and Determine Your Niche


To expand your phone case business it is vital to identify a niche within the market. Conduct market research to understand the preferences and needs of your target audience. Find a position in the market that caters to your customers requirements while standing out from competitors.

Branding Your Business


Creating a business name and developing a brand identity is crucial for setting yourself apart from others in the market. Establishing a presence across various platforms is essential for boosting visibility. A compelling brand identity will help attract customers especially when it aligns with the preferences of your target audience. Effectively utilizing media platforms is essential for building a brand presence and engaging with customers.

Find a Wholesale Source or Printing Partner


Find a source or partner for purchasing or printing services. It is crucial to find the wholesaler or printing partner that aligns with your business requirements. This ensures operations and a consistent supply of high quality products, which contributes to the growth of your company and strengthens your brands position in the market.

Selecting Devices to Focus On


When choosing which devices to focus on for your phone case business it is important to analyze market trends and consider customer preferences. By targeting phone models in the market such as iPhones, Samsung, Xiaomi or Realme you can maximize your business potential.

Create an Online Ecommerce Store and Marketplace Account


Creating an ecommerce store. Establishing a presence on platforms like Amazon can greatly increase product discoverability and facilitate business expansion. Make sure to prioritize creating designs that resonate with your target audience when setting up your online phone case business.


Pricing Your Phone Cases


When determining the pricing for your phone cases there are factors to consider. You should calculate the production costs involved, research the pricing strategies used by your competitors, align your prices with customer expectations, factor in your desired profit margin and business goals and stay adaptable to market trends and customer feedback to ensure success.

For example smartphone users in India are fond of types of phone cases such as cases, bumper cases and protective cases. If you want to offer these options you could set the price at INR 150 for cases INR 200 for bumper cases and INR 350 for cases.

Offering bundle deals like buy 1 get 1 free or discounts on purchases can help attract customers. Additionally providing customization options at a premium price point can cater to alot of customers



In conclusion, starting a phone case business in India requires planning along with thorough market research and effective branding. It’s essential to identify your target audience, determine your selling proposition (USP) and establish a source for wholesale purchasing or printing services.

Zupain offers assistance in setting up an e-commerce store relieving you of the burden of website creation so that you can concentrate on growing your business with peace of mind.

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