Guerrilla marketing is a kind of advertising approach that can use guerrilla warfare tactics to promote products or services and attract the targeted audiences. When compared to traditional marketing strategies, this marketing can give creativity and create a memorable impact without the need for a large amount of budget. This type of marketing is particularly suitable for getting more publicity because its creative display produces wonder or shock to the viewer.

By using guerrilla marketing, many companies can spread their visibility without spending more money on advertisements. In addition, several guerrilla marketing strategies especially gained attention among Indian customers. In this blog, we will come to know everything about guerrilla marketing, such as types and features.

Guerrilla marketing: What it is?

The guerrilla marketing is a kind of advertising strategy that can use a guerrilla warfare tactics to make happy and attract the customer. It is one of the alternative solutions to traditional marketing, such as television ads, direct mail, print media, etc. This guerrilla marketing can majorly focus on troublemaking public places or events, memorable images or activities that can lead to reminders of a brand or make-to buy. This guerrilla marketing is majorly dependent upon the interaction of a human in many of the town areas or places.

Need to know more about guerrilla marketing:

The company that can use guerrilla marketing can majorly depend upon the promotions that are spread through virtual marketing and thus can reach an audience for free. The main key for guerrilla marketing is a connection to the emotions of the consumer. This tactic is not designed to be used for all types of goods and services, but it is often used for many edgy products and to focus on the younger clients who are all responding to them more positively.

Guerrilla marketing can normally take place or occur in public places such as streets, public parks, festivals, shopping centres, etc., because that can give a big audience as much as possible. The main element of guerrilla marketing campaigns is choosing the best place and best time to manage or conduct a campaign to avoid or stop the legal issues that will arise. This guerrilla marketing can happen indoors and outdoors to make the public interact with the brand.

History of guerrilla marketing:

In the year of 1980, Jay Conrad Levinson introduced the concept of guerrilla marketing in his book. His book is named Guerrilla Marketing, and it was published in 1984. It can contain advertising strategies by emphasizing unconventional and public interest in brands. Guerrilla marketing draws inspiration from guerrilla warfare, characterized by unconventional tactics and surprise elements to achieve objectives.

This marketing approach focuses on troublesome traditional advertising channels like print, television, and radio, choosing creative and memorable experiences. Over the years, guerrilla marketing has evolved to include various forms, such as outdoor, indoor, etc., in which each of the marketing types can aim to fascinate consumers through unique and impactful campaigns. 

How can you launch a guerrilla marketing campaign?

Guerrilla marketing crusades depend on the combination of the right effect, the right time, the right media and the right viewers. Once all these fundamentals are met, the campaign starts in the job on computerization mode. Here are the great steps to help you launch a guerrilla marketing campaigns. They are as follows, and you must know about it where the steps are:

Choose the proper location:

Here is the first step in launching guerrilla marketing, where you must find the right location. Selecting the right location plays a major role in determining its impact on the people. In 2009, T-Mobile orchestrated a flash mob at Liverpool Street station, which did not simply allow it to target hundreds of people. However, the event was broadcast live and helped the brand reach millions. This type of action permitted it to improve user engagement and brand visibility.

Make use of visuals:

The next step is to use the visuals for launching the guerrilla marketing and the visuals can be processed 60,000 times faster than text. The consumers can relate more to visuals, and they have a greater impact, the brands should use more visual content, images, graphics, shapes and abstracts for greater customer attention.

Do not tell everything:        

Leaving a note open to understanding can get in the characteristics of mystery, wonder and causes individuals to return for more. It also helps to create more engagement than telling them everything about you in one go.

Offer more than what others offer

More unique ways exist to stand out when launching a guerrilla marketing campaign. You have to gain the people’s attention. The element surprises you a lot when you find more people. Brands can also offer extra incentives like hampers, coupons, gifts and something beyond what competitors offer to stand out.

Be responsive and spontaneous:

It is good to be spontaneous and live as per the changing trends which are vital for a brand to keep pace with the competitors. Brands should respond to customers’ questions and let them know why they require them or how they can help them garner customer retention.

Stick to the brand identity:

If you do anything to stand out, then you should know who you are and show the people through creative and innovative means. Interacting with the audience and engaging more with them can help you understand customer persona and bridge the gap between brands and their audiences.

Keep in mind the target audience:

After that, you should keep in mind the target audience, and a brand should know who its target audience is to be able to optimize the marketing strategies well should be better to keep in mind the ability to expand the customer base and tap into new audiences or an entire age group of customers.

Is guerrilla marketing illegal?

Guerrilla marketing is normally legal. However, it can become illegal if the marketer can use the registered brand or any of the intellectual property without the owner consent. In addition, guerrilla marketing is famously known for its creative and unconventional nature, and it is important to navigate the legal landscape in care careful way to guarantee its laws and regulations.

There some forms of guerrilla marketing that may require permission, particularly when they get involved in a particular activity or specific public places that could raise legal concerns. Overall, guerrilla marketing is essential for businesses to consider the legal implications and ensure that guerrilla marketing campaigns remain within the boundaries of the law to avoid potential fines or public relations issues.

What makes guerrilla marketing campaigns to be more successful than one?

The work that can be done by guerrilla marketing is an unconventional approach to marketing and a more memorable one. This conventional marketing may be safer, deliberate and drier. In addition, the customer may feel more surprised by the approach done by guerrilla marketing. The main goal or objective of guerrilla marketing campaigns is to make a strong footprint on the customer, and this process makes it thrive compared to more straightforward strategies.

Conclusion:

Guerrilla marketing is a unique marketing strategy involving creativity, audience attention, and reasonable cost options. By knowing the various types involved in guerrilla marketing, you can easily find the suitable type of marketing to promote your brand image and connect with the customer. In addition, try to consider the extraordinary features and benefits that guerrilla marketing tactics can offer to get better results.