Affiliate marketing has become one of the most widespread methods of making money over the web. By building your own ecommerce platform and joining affiliate marketing, one and any company can earn a commission through the promotion of products and services belonging to various companies. Selecting the proper brand for affiliate marketing is highly important to earn money, get the audience, and make the proper impressions. In today’s guide, we’ll discuss some of the most effective brands to work with based on features such as the rates of commission and product quality or the reputation of the brand and the support it offers to affiliates.

Amazon Associates

 

Amazon Associates is among the oldest and the most numerous affiliate marketing programs internationally. When you become an affiliate, you can market more than sixty million products in existence on Amazon, and these include electronics, books, clothing, and household products, among others. The big strength of the Amazon Associates program is that its product database is enormous, and you can quickly identify items that are relevant to your topic of choice.

Pros:

 

Extensive Product Range:

 

A plethora of offers can be found for millions of products assuring that affiliates can advertise products to fit almost any market.

 

High Conversion Rates:

 

Customers have more trust in the brand and are able to find what they are looking for easily and more tend to complete their purchases.

 

Cookie Duration:

 

The Amazon cookie period is 24 hours. This means if a user purchases something within 24 hours of clicking on your affiliate link, you will earn your commission.

 

Cons:

 

Lower Commission Rates:

 

Amazon is not the most favorable marketplace since they charge lower commissions compared to other marketplaces, ranging between 1% and 10%.

 

Short Cookie Duration:

 

That is why affiliates like daisy-chaining that 24-hour cookie duration though some affiliate programs have an extended period.

 

ShareASale

 

Another Affiliate marketing platform is ShareASale, where thousands of brands and businesses are connected. It gives the affiliates an opportunity, opportunity to market a wide range of products and services which makes it an interesting marketing tool.

 

Pros:

 

Diverse Range of Merchants:

 

ShareASale has over 4 thousand different merchants in its network, which can be divided into such categories as Fashion & Apparel, Health & Beauty, Technology & Computers, Home & Garden, etc.

 

Flexible Commission Structures:

 

There are different types of commission structures that the affiliate needs to choose from, which include pay per sale, pay per lead, and pay per click.

 

User-Friendly Interface:

 

The work of ShareASale since it has a simple but effective interface with analytical reports and instruments to control the work.

Cons:

 

Varied Merchant Quality:

 

It is to be noted that ShareASale has a large number of valuable merchants; still, some of them may possess less attractive products or, possibly, poor conversion.

 

Payout Threshold:

 

The affiliate accepts a minimum of $50, which may be a problem for the new affiliates.

ClickBank

 

ClickBank is an esteemed affiliate marketing company that is established on internet marketing and digital products such as e-books, online courses, and software, among others. It is equally a perfect choice for affiliate marketers who have a bent toward promoting digital products since most of the commission rates are rather high.

Pros:

 

High Commissions:

 

According to Click Bank, payment is one of the highest online commission charges, which range from 40% to 75%.

 

Digital Product Focus:

 

Affiliates can sell almost anything online, and this mainly includes digital products that are cheaper to produce and might be more profitable than tangible products.

Recurring Commissions:

 

The best thing is that most of the ClickBank products have a provision for recurring commissions, which means that the affiliate can continue making money from those customers indefinitely if they use whatever has been promoted as a subscription-based tool.

Cons:

 

Product Quality:

 

The offered products on ClickBank vary greatly in terms of quality, so in this regard, there must be great attention paid to the choice of items for promotion.

 

Refund Rates:

 

The refund rate can be higher when you sell digital products, which is not a good thing, considering the revenue generated.

 

Commission Junction (CJ Affiliate)

 

CJ Affiliate or Commission Junction is one of the oldest and most recognized affiliate marketing platforms. It works with many popular brands, thus, it can be considered a credible affiliate to cooperate with.

Pros:

 

Reputable Brands:

 

CJ Affiliate works with some of the most popular and well-known brands, thereby offering affiliates good products to market.

 

Advanced Tracking and Reporting:

 

Finally, CJ Affiliate provides complex tracking and reporting solutions for affiliates, which means that they will be able to follow the results of their work.

 

Flexible Payment Options:

 

Payment can be made by check, through direct deposit in most cases, and Payoneer as well.

Cons:

 

Stringent Approval Process:

 

Some of the merchants on CJ Affiliate have rigid approval policies, and this may cause problems for newcomers struggling to be approved on their site.

 

Learning Curve:

 

The features contained in the platform can be tiresome to master, especially for new entrants into the industry.

 

Rakuten Advertising

 

 

LinkShare is another reputable affiliate marketing network, it was acquired before and renamed as Rakuten Advertising. It works with all sorts of global brands to become an affiliate-solution provider to its affiliates, with a wide range of products and services to market.

 

Pros:

 

Global Reach:

 

The company is well-represented globally, which makes Rakuten Advertising suitable for affiliates that target the global market.

 

High-Quality Merchants:

 

It connects with credible brands to make certain that affiliate businesses get the right products.

 

Reliable Payments:

 

Rakuten Advertising has a reputed first and fastest payment procedure for bloggers, and there are several payment methods.

Cons:

 

Selective Merchants:

 

Finally, some merchants listed on Rakuten Advertising may display strict approval policies that may make it hard for the new affiliates to join a program.

 

Limited Support:

 

However, some of the affiliates have complained of low levels of customer support although it is a crucial area that customers expect to receive support from any company they are dealing with at any time that they feel the need.

 

Shopify Affiliate Program

 

Shopify is an effective digital platform for developing and running a business store within the Internet resource. Shopify Affiliate Program is perfect for those who want to boast a platform that would help an entrepreneur grow their enterprise.

Pros:

 

High Commissions:

 

One of the best commissions that referral merchants will ever come across from Shopify includes a 200% bounty on the initial two payments of every referred store.

 

Growing Market:

 

It is evident that e-commerce is an untapped market and that Shopify has been gaining a lot of demand considered as an affiliate marketer.

 

Educational Resources:

 

Shopify has a comprehensive affiliate program where it offers affiliates several tools and materials and tools to assist them in the marketing process.

Cons:

 

Niche Audience:

 

That is why the Shopify Affiliate Program is most effective for affiliates who focus on audiences interested in e-commerce and entrepreneurship, which can only attract a narrow audience.

 

Competitive Market:

 

Competition is high within the sphere of e-commerce platforms and due to high levels of affiliate promotion for Shopify, it isn’t easy to find and occupy a unique niche.

 

Conclusion

 

The criteria would be the type of brand, your niche, your target audience, and your personal choice as well. Amazon Associates can be a good starting point since it offers a large selection of products and high conversion. However, many sellers will not give commitment. In conclusion, the best brand for affiliate marketing will be one that you like and is popular among your audience; in addition, it should have appropriate commissions that you both can agree on.